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What Your Competition Doesn’t Want You to Know About Competing Online

Have you put off getting a website for your business? Your competition hopes you keep procrastinating. He hopes you never get a website. Why? Because the lack of a good website may be the beginning of the end of your business.

Here are 6 things the other guy doesn’t want you to know about competing online:

1. Your competitor is getting attention from prospective customers.
Whether you own a dental practice, a restaurant or a local car repair shop, people are searching online for your type of business. They are even using their phones to search the internet. When your competitor’s website shows up and yours doesn’t, they have the attention of those potential customers. That means they also have a chance to sell to them. Without a website, you’re invisible. Your business doesn’t even have a chance to serve them.

2. Your competitor is enjoying around-the-clock promotion.
How many hours is your business open? Chances are your business is open during normal business hours. How many hours does your best salesperson put in? Even if your best person is working overtime, your competitor’s website has him beat. How? Because his website can promote his business 24-7, every day of the year. Without a website you don’t have that kind of promotion.

3. Your competitor can update his information fast.
It’s expensive and time-consuming to update brochures or other advertising materials. Your yellow pages ad can’t be updated for a year. While you’re dealing with outdated information, your competition’s website can be updated within days, sometimes sooner, depending on his website designer’s schedule.

4. Your competitor is following up on autopilot.
You may already know that prospective customers need to see your name multiple times in order to decide to buy. The other guy’s website is set to automatically follow-up with his visitors who want more information. He can set it to send one or a series of emails, which frees up his personnel to spend more time making sales. He’s building trust with the potential customers on his list.

5. Your competitor is gaining online marketing know-how.
He’s already taken the plunge and invested in website design and internet marketing. Even if he has a simple and cheap website design, he’s still ahead of you. People are linking to his site. People are visiting his website and he’s finding out what they want. He’s learning how to use the internet to get customers. You’re losing ground as you run to catch up to him.
What Your Competition Doesn’t Want You to Know About Competing Online (continued)

6. Your competitor is building a relationship with his customers.
Regardless of how good your business is, customers tend to move on, especially if you don’t keep in touch. Your competition is keeping in contact with his email list. They know about his promotions and new offers and this costs him very little. This continued contact with people who want to hear from him keeps his customers coming back to him again and again.

Your competitor is delighted your business doesn’t have a website. You may be intimidated by working with website designers or you might think you can’t afford one. The question is “Can you afford not to have a website for your business?”

About the Author: Raynay Valles builds customer attracting websites for local companies so the owners can focus on their businesses. She is also the author of 70 Website Marketing Mistakes and How to Avoid Them and the F.A.S.T. Track Internet Market Method for Local Businesses available on Amazon. Visit her business website, Jawdrop, Inc., at www.jawdrop.com.

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