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Using the Internet to Attract Local Customers

Millions of “bricks and mortar” businesses have websites, but only a fraction of those businesses are using the Internet to bring in more sales. It’s an expense that they pay because “everyone else is doing it”. Don’t settle for that.

Is the Internet bringing customers to your doors? If not,here’s three important tips to make you grin about your “net profits” (and make your competition jealous):

Three Tips to Make the Internet Bring Customers to Your Bricks and Mortar Store or Office:

  1. Write to persuade.

    If your business is like most businesses, competition is fierce and just a click away. Don’t just put up a brochure describing your business – that’s too easy to click away from, and they will. A brochure website is like a timid office worker who gives just the boring facts.

    Your visitor came to your site searching for something. Whatever you sell, show your visitor compelling reasons that you are the one and only answer he or she seeks. There are ways to do this that are appropriate to your prospective customers, whether your business is an architecture firm, a sports bar or a children’s clothing store.

  2. Attract as many TARGETTED visitors as you can.

    Don’t waste time or money on people who are not likely to buy from you. There are many ways to bring targetted traffic to your site and business. A great example of this was on last season’s Apprentice TV show. The contest was to bring buyers to a store and sell the most discount wedding gowns in one day.
    One team handed out flyers on the streets of New York. They drew a measley number of customers.

    The other team bought an email ad from theknot.com wedding website that was sent within 24 hours. They had customers lined up down the block. And they sold 5 times the amount of the first team. You can use this technique to draw customers too, either to your website or directly to your business.

  3. Give them a reason to act now!

    You may have heard this before. It means, give them a reason to ACT NOW. When a website visitor says to him or herself “I’ll think about it,” and clicks away, you know THEY ARE GONE. They are busy in their own lives, thinking about everything else but your business and your offer.
    How do you get them to act now?

Revamp your website to attract potential customers, make the case that you are what they want and show them why it’s in their best interest to get up and go get it NOW.

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