You’ve got one guy offering you SEO services. You’ve got another offering PPC. Then another guy is bending your ear about social media.
The question is, what is your overall marketing plan? How do these tactics fit into your plan? Should you use them at all?
The truth is, most established businesses are flying blind – they don’t have a marketing plan in place. Not having a marketing plan is like building a house without a blueprint – that’s not a house I would buy.
A smart marketing plan takes into account your businesses unique strengths and challenges. It looks at where you are now, what your competition is doing and where you should be investing your resources.
Before investing in the latest tactic, check how it fits into your overall marketing plan.
