One great way to boost your search engine rankings is to get more one-way links (backlinks) pointing to your website. Backlinks provide new ways people can get . . . → Read More: Get More Website Traffic Now]]> Get more traffic to your website. It works. Don’t take my word for it – see the video of a current client’s comments here (opens in new window): http://www.jawdrop.com/marketing-your-business/a-client-shares-her-experience/

One great way to boost your search engine rankings is to get more one-way links (backlinks) pointing to your website. Backlinks provide new ways people can get to your site AND they boost your search engine ranking. Imagine how long it would take you or someone in your office to visit websites and get them to link to you. We make backlinking easy and affordable. You’ll receive a report listing the new links pointing to your website.

Another great way to get traffic to your site is to use social media. In fact, you may have come to our website because of social media. You can save lots of money if you are one of the next 10 8 people to reserve your package.

For the next 10 New Clients only:

300 Backlinks Package
300 links pointing to your site normally $400, now $300.00 (just $1 per link!)

600 Backlinks Package
600 links pointing to your site normally $500, now $420.00 (just 70 cents per link!)

1000 Backlinks Package
1000 links regularly $600.00, now $500.00 (just 50 cents per link!)
See Free Bonus below.

2500 Backlinks Package
2500 links regularly $1250.00, now $1125.00 (just .45 cents per link!)
See Free Bonus below.

Social Media 11,000 Package
We will announce your website to 5000 Twitter Followers, 1000 LinkedIn Connections and another 5000 Friends on Facebook. Regular price $600.00, sale price $450.

FREE BONUS WITH PURCHASE: You can get this Social Media 11,000 Package for FREE when you invest in the 1000 Backlinks Package or 2500 Backlinks Package above.

Why are we offering these packages at such great discounts? It’s a great way to introduce our service to new clients. You must be one of the next 10 new clients to reserve a package to take advantage of these specials. Phone (773) 539-9309 or email contact@jawdrop.com to reserve your package now.

Our Customers on Demand Service is affordable and has a 30 Day Money-Back Guarantee. Phone (773) 539-9309 today and start getting more customers . . . → Read More: Customers on Demand Video]]> Every time your business has a slow time, you could have had Customers on Demand. New video shows how to get Customers on Demand:

Our Customers on Demand Service is affordable and has a 30 Day Money-Back Guarantee. Phone (773) 539-9309 today and start getting more customers next week!
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Here is why what’s happening now is game-changing:

· The Disappearance of Jobs, the Appearance of New . . . → Read More: Why Local Business Needs the Internet Now More Than Ever]]> There are some dramatic changes going on right now that effect local businesses. Local businesses such as restaurants, retail stores, dentists, plumbers, auto repair, chiropractors and beauty salons are either making money from the internet, or their competition is.

Here is why what’s happening now is game-changing:

· The Disappearance of Jobs, the Appearance of New Driven Competitors: The people who were laid off yesterday are starting new businesses today. They realize that many jobs are not coming back so they may as well go for it. Almost all of these new competitors are using online marketing. They are not just throwing up a website. Their online marketing approach is “do or die”. The money they spend online has got to have a return on investment for them.

· The Death of Old Media: People are not reading newspapers anymore. They are going online for news. Yellow page ads that used to work great, are losing money. These old media are dying. How can local businesses get the word out now? They have to be where people are looking for them. Prospective customers and clients are searching the internet, on search engines, authority sites, review sites and social media sites.

· The Ability to Search Wherever and Now: Being online is even more important now because people are searching the web from wherever they are. They are researching and shopping at work. If they are in a coffee shop or in the park, no problem – they are on their laptops. And the biggest game-changer – people are looking up businesses in the palm of their hands. Need a restaurant? Just search the internet from your phone, while standing on the corner. I pity the restaurants and other businesses that aren’t found.

· The Rise of Social Media Websites: People are connected to their family, friends and friends-of-friends in ways never possible before. People are spending several hours a week on LinkedIn, Twitter and Facebook. You can almost say they are living on these sites. There is an opportunity to be where your prospects live, and also serve them better. If done right, getting involved with social media can build sales for local businesses. When people see their friends recommend a company or becoming a “fan”, that can have a positive viral effect and attract more fans, followers and customers.

When it comes to successful online marketing strategies for local business, there’s no one-size-fits-all. A successful online marketing mix depends on the business. For example, a restaurant may use social media and coupons to get new customers. A professional company such as an architecture firm or cosmetic dentist may use whitepapers and news releases to attract new clients.

In a nutshell it’s about being found. Smart local businesses are putting themselves in the places that potential customers are. They are scooping up new customers and seeing online sales become a measurable portion of overall sales. The not-so-net-savvy companies are being left in the dust of the internet superhighway. They may not even realize it until it’s too late.

About the Author: Raynay Valles is an Internet Marketing Specialist and author. You can contact her through this website.

Here are 6 things the other guy doesn’t want you to know about competing online:

1. Your . . . → Read More: What Your Competition Doesn’t Want You to Know About Competing Online]]> Have you put off getting a website for your business? Your competition hopes you keep procrastinating. He hopes you never get a website. Why? Because the lack of a good website may be the beginning of the end of your business.

Here are 6 things the other guy doesn’t want you to know about competing online:

1. Your competitor is getting attention from prospective customers.
Whether you own a dental practice, a restaurant or a local car repair shop, people are searching online for your type of business. They are even using their phones to search the internet. When your competitor’s website shows up and yours doesn’t, they have the attention of those potential customers. That means they also have a chance to sell to them. Without a website, you’re invisible. Your business doesn’t even have a chance to serve them.

2. Your competitor is enjoying around-the-clock promotion.
How many hours is your business open? Chances are your business is open during normal business hours. How many hours does your best salesperson put in? Even if your best person is working overtime, your competitor’s website has him beat. How? Because his website can promote his business 24-7, every day of the year. Without a website you don’t have that kind of promotion.

3. Your competitor can update his information fast.
It’s expensive and time-consuming to update brochures or other advertising materials. Your yellow pages ad can’t be updated for a year. While you’re dealing with outdated information, your competition’s website can be updated within days, sometimes sooner, depending on his website designer’s schedule.

4. Your competitor is following up on autopilot.
You may already know that prospective customers need to see your name multiple times in order to decide to buy. The other guy’s website is set to automatically follow-up with his visitors who want more information. He can set it to send one or a series of emails, which frees up his personnel to spend more time making sales. He’s building trust with the potential customers on his list.

5. Your competitor is gaining online marketing know-how.
He’s already taken the plunge and invested in website design and internet marketing. Even if he has a simple and cheap website design, he’s still ahead of you. People are linking to his site. People are visiting his website and he’s finding out what they want. He’s learning how to use the internet to get customers. You’re losing ground as you run to catch up to him.
What Your Competition Doesn’t Want You to Know About Competing Online (continued)

6. Your competitor is building a relationship with his customers.
Regardless of how good your business is, customers tend to move on, especially if you don’t keep in touch. Your competition is keeping in contact with his email list. They know about his promotions and new offers and this costs him very little. This continued contact with people who want to hear from him keeps his customers coming back to him again and again.

Your competitor is delighted your business doesn’t have a website. You may be intimidated by working with website designers or you might think you can’t afford one. The question is “Can you afford not to have a website for your business?”

About the Author: Raynay Valles builds customer attracting websites for local companies so the owners can focus on their businesses. She is also the author of 70 Website Marketing Mistakes and How to Avoid Them and the F.A.S.T. Track Internet Market Method for Local Businesses available on Amazon. Visit her business website, Jawdrop, Inc., at www.jawdrop.com.

Take a look at the . . . → Read More: Are negative reviews killing your business?]]> Are you looking at the reviews people are posting about your business? Are you checking Google, Yahoo, Yelp and dozens of other places where people can post comments about your business? If not, negative reviews can be killing your business.

Take a look at the following example:

The above is a listing from yelp.com for “animal hospitals” in Naperville, Illinois. Which one would you click on first? Which one would you click on last? Exactly!

Most people click on the 5-star listings first. When they run out of 5-star companies, they look at the 4-star businesses. The 1 and 2 star businesses often don’t get considered at all.

It doesn’t matter if the vet with 2 and a half stars has changed his staff and taken customer service lessons. Even if he has great recent reviews, it’s not going to matter until his stars go way up. Meanwhile the advantage goes to the businesses with 4 and 5 star ratings. Even if they have just one review.

User-generated content is the biggest boon or threat to small business today. Why? It only takes a few great reviews to send more customers to a business. Conversely, it takes only a few bad reviews to make prospective customers choose the competition over you.

Example: A potential customer search for “italian restaurants chicago” on her cellphone. Review websites like Yelp and Google Places come up on the first page of results. If your Italian restaurant has bad reviews, it’s easy for people to click and go to the Italian restaurant with great reviews.

Certainly bad businesses should change or die. But, reviews may not be fair and they may not even be true. They can be written by people who constantly complain, disgruntled employees who want to hurt you, or even your competition. Because of the anonymous nature of most review websites, it’s hard to know who’s posting what. Unwarranted negative reviews can put good businesses at risk.

Businesses need to be proactive in this area. They need to repair the damage done, then constantly monitor and vigorous manage their online reputations.

A business that gets a bad review can become a hero or a jerk, depending on how they handle their response to negative reviews. If they respond to the person who posted the review and offer to make it right (whatever it was), they can help potential customers see that they want to do what’s right.

However, a business can look worse if they respond poorly. For example, recently I read several negative reviews about a small business. The owner responded to each complaint, starting with “You are a cyberbully.” It made me wonder why ALL of his reviews negative.

Here’s how to check out what people are saying about your business. Go to Google.com. Type in your business name and city. Do review sites such as Google Places, Yelp, CitySearch, Insiderpages and others come up? If so, how is your business ranked?

Do you have several unfair or untrue negative reviews online? What can be done about it?

We help clients with Online Reputation Repair, Management and Monitoring. Find out what can be done about your negative reviews. To get a Free 15-minute Strategy Session phone 773-539-9309

For example, a local restaurant has 500 fans. While that doesn’t sound like a lot, each of those fans is connected to 100-500+ people. This means that the business with just 500 fans . . . → Read More: If you’re not using Facebook Marketing…]]> Facebook has over 150,000,000 users in the U.S. People are living on Facebook, chatting with family and friends, interacting with companies they “like”.

For example, a local restaurant has 500 fans. While that doesn’t sound like a lot, each of those fans is connected to 100-500+ people. This means that the business with just 500 fans can be exposed to 50,000 or more local people.

If you’re not using Facebook Marketing, you’re competition probably is. We routinely show our clients how their competitor’s are doing and they are usually shocked. Their competitors may have 10 or 20 times as many fans who want them to send them special events and offers. Imagine being able to fill those slow times that a restaurant has by sending out an offer.

A powerful thing happens when a company uses Facebook properly to market their business. It starts to go viral. Their fans share with their family and friends what they like about a company. More and more people see that their friends like a certain company and start to prefer to give this business a chance.

If you’re not using Facebook Marketing, you’re missing out.

More and more people are searching their cellphones for businesses like yours. Are your potential customers finding you? Phone us at 773-539-9309 to start your mobile . . . → Read More: Mobile Advertising on Cellphones]]> Here’s a great video about mobile advertising from Google:

More and more people are searching their cellphones for businesses like yours. Are your potential customers finding you? Phone us at 773-539-9309 to start your mobile advertising campaign.